Michelle Freed-Gold

VP, Media Director

According to NASA scientists, during certain times of the year, you can actually hear Michelle haggling with vendors from space. Her booming voice, tough-but-fair negotiation skills and savvy intellect have earned Michelle a “Media All-Star” award by the Philadelphia Advertising Club—not once, but twice. Her unique skills have also earned her the admiration of all our clients, as she leads her team in finding the target, understanding their habits and finding the media outlet that best supports their usage. For over two decades, Michelle has been a strategic planner and buyer for financial, retail, healthcare and not-for-profit clients on both the national and local levels. When she’s not bartering for a deal, she’s using her passion—and her voice—to raise money and awareness for several charities for her sons. Michelle has both a Business and Communications degree from the University of Pittsburgh.