Steve Merino

Associate Creative Director

In a lot of ways, Steve is like a two-year-old child. He’s always asking “Why?” This curious nature and compulsive drive to know a little something about everything is what makes Steve a good creative strategist, great writer and world-class Quizzo player. What is the unique consumer benefit? How do we get the audience to care? What state in the lower 48 has the longest shoreline? (Michigan.) By asking tough questions and not accepting easy answers, Steve has crafted award-winning campaigns for everything from anti-itch cream, to scratch-off lottery tickets. A graduate of Penn State, Steve’s job is to help craft the right messages, create unique delivery opportunities, and, of course, question everything.